A conversion rate can tell you that something went wrong. It usually cannot show you the moment the buying decision changed.
SynMentis takes a different approach. Instead of evaluating your ecommerce site through a generic checklist, it starts with a real buying question and gives independent AI shoppers a reason to shop.
The shoppers explore the visible site, compare products or options, read important information, keep their own priorities in mind, and make a buying decision. They may become more confident, start questioning the value, struggle to compare products, lose trust, or decide to leave.
The useful part is not simply the final outcome. It is the journey behind that outcome.
SynMentis turns those journeys into research findings that show what shoppers understood, what they trusted, where they hesitated, and what changed the decision. You can use those findings to investigate product-page problems, website redesigns, checkout friction, purchase decisions, and AI shopping readiness.
The research can also go deeper when the question requires it. Signal Studies provide a focused first look, Pattern Studies help identify recurring findings across independent journeys, and Deep Studies provide broader research and synthesis.
Instead of another generic website score or a list of CRO suggestions, SynMentis is designed to help you see the buying decision itself.
Understand what shoppers experience. Find where confidence changes. Make the next change with more evidence.